Burgeoning Swedish talent REIN, resurfaces with a new release titled “There’s No Tomorrow,” offering a tantalizing glimpse of her upcoming album, GOD IS A WOMAN. In this artistic endeavor, the Stockholm-based artist, producer, and label owner reunites with her longstanding creative partner, French DJ/producer Djedjotronic, embarking on a musical exploration that evokes a sense of awe, wonder – and in this case, irreverence for our inevitable fate.
As if plucking inspiration from a musical smorgasbord, REIN effortlessly blends elements from hyper-pop, avant-garde, IDM, post-punk, and new wave, resulting in a genre-defying concoction that serves up a bewildering mix of intricate sound experiments and contemplative pondering. While the message for There’s No Tomorrow may be urgent and minimalistic, rest assured, it’s bound to worm its way into your ears and perhaps even implant a hypnotic suggestion or two. So, brace yourselves for an auditory adventure that’s both mesmerizing and mirthful.
“It’s simply about dancing like there’s no tomorrow in a decadent Blade Runner night club from the future,” she says.
REIN made her initial mark on our collective consciousness with the highly-praised debut album REINCARNATED back in 2020. Now, she returns with her second full-length release, GOD IS A WOMAN, set to drop on November 30th.
GOD IS A WOMAN inhabits a unique realm. The entire album takes listeners on a profound journey of self-discovery, drawing inspiration from influential figures such as Missy Elliot, Eurythmics, Depeche Mode, Fever Ray, and Kraftwerk. As is customary in her oeuvre, this composition finds its creative roots in both the disquieting contemporary world and REIN’s personal experiences. It is a work driven by a playful engagement with biblical imagery, doubling as a heartfelt ode to her own capacity for unyielding love, even when faced with the possibility of heartbreak.
The genesis of this project can be traced back to REIN’s encounter with Lennart Nilsson’s poignant photographs from the renowned book, A Child Is Born. Reflecting on those images from her youth, she envisioned the foetus suspended in a celestial void, contemplating the possibility that a deity could indeed be a woman.
“I have always been fascinated by how powerful women are, that we can create life inside of our bodies,” she says. “I am also fascinated by history and religion. Like why have we as women been so oppressed for such a long time and still is to this day? I still can’t understand why. We should be the leaders of this world.”
So mote it be.
Pre-Order God is a Woman here
Follow Rein:
